This week in Behind Headlines: 180 Seconds in Ad Tech we cover Google’s plans for to offer users greater ad transparency, the rise and profitability of getting into the ad business for non-traditional ad businesses, Wall Street’s interest to investment in streaming, Flashtalking’s launch of Video+ and Opera’s new self-serve ad platform.
Hey there! This is Vanessa & MC at Sharethrough. In this episode we'll be giving you a quick recap of what happened the week of September 20th in ad tech, in 180 seconds. Let’s go!
This week, Google announced plans to provide greater transparency to users regarding the online ads that they’re shown. In addition to knowing who the advertiser is, and the reason why the user was targeted, users will also be able to see a full history of all the ads run by the advertiser in the last 30 days on Google. This new feature follows a push from Google to bring consumers greater transparency in the midst of growing privacy concerns, but also a degree of control in their interactions with ads. The feature will facilitate the ease of use in which users can report any violations stemming from inappropriate or restricted content in circulation. Google also mentioned this level of transparency will also extend to election ads, which will display a clear “paid for by” disclosure on the ads. (Source: Tech Crunch)
On Tuesday, omnichannel ad platform Flashtalking by Mediaocean launched Video+; a collection of video and tv solutions to support advertisers in their marketing efforts across CTV. Flashtalking Video+ will serve and positively impact the growing CTV advertising market by providing an ease of access across new and emerging formats and platforms, and allow advertisers to effectively reach their audiences. (Source: Intrado)
It seems there’s a rise in non-advertising businesses getting into ads. As reported in an article by AdExchanger, companies like Amazon and Instacart are profiting from ad revenue, helping to raise their bottom lines. In the case of Instacart, which launched their self-serve ad platform last year, a surge in the use of online delivery apps during the pandemic allowed them to reach consumers with promotional budgets online more effectively, with the company earning their first ever profitable month last April. Uber is also looking to expand and build its ad business, having already earned $300 million in ad revenue alone from this year. (Source: AdExchanger)
Word on the Street is that another streaming player might be getting some investment heading their way. After announcing plans to launch Paramount+ in Europe earlier last month, it looks like ViacomCBS is looking to further invest in their streaming service and have reportedly captured the attention of Wall Street as a potential investor. The streaming service is expected to bring in $8 billion next year, giving the media giant the opportunity to double its investment of $15 million put towards content this year alone. (Source: AdExchanger)
Online ad platform, Opera, launched a self-serve ad platform on Wednesday. With Opera Ad Manager, advertisers will be able to buy inventory on Opera News which currently reaches up to 300 million users. The move to create the platform was motivated to cater to the demand of small to medium businesses, as stated by Per Wetterdal, EVP of Commercial at Opera. Opera Ads is expected to earn $80 million in revenue in 2021. (Source: AdExchanger)
Thanks for tuning in! For more in-depth information or to subscribe to these weekly updates, check out the links in our blog. This has been MC & Vanessa at Sharethrough for our weekly 180 second-recap in Ad tech. See you next week!
Behind Headlines: 180 Seconds in Ad Tech is a short 3-minute podcast exploring the news in the digital advertising industry. Ad tech is a fast-growing industry with many updates happening daily. As it can be hard for most to keep up with the latest news, the Sharethrough team wanted to create an audio series compiling notable mentions each week.
This week in Behind Headlines: 180 Seconds in Ad Tech we cover Google’s plans for to offer users greater ad transparency, the rise and profitability of getting into the ad business for non-traditional ad businesses, Wall Street’s interest to investment in streaming, Flashtalking’s launch of Video+ and Opera’s new self-serve ad platform.
Hey there! This is Vanessa & MC at Sharethrough. In this episode we'll be giving you a quick recap of what happened the week of September 20th in ad tech, in 180 seconds. Let’s go!
This week, Google announced plans to provide greater transparency to users regarding the online ads that they’re shown. In addition to knowing who the advertiser is, and the reason why the user was targeted, users will also be able to see a full history of all the ads run by the advertiser in the last 30 days on Google. This new feature follows a push from Google to bring consumers greater transparency in the midst of growing privacy concerns, but also a degree of control in their interactions with ads. The feature will facilitate the ease of use in which users can report any violations stemming from inappropriate or restricted content in circulation. Google also mentioned this level of transparency will also extend to election ads, which will display a clear “paid for by” disclosure on the ads. (Source: Tech Crunch)
On Tuesday, omnichannel ad platform Flashtalking by Mediaocean launched Video+; a collection of video and tv solutions to support advertisers in their marketing efforts across CTV. Flashtalking Video+ will serve and positively impact the growing CTV advertising market by providing an ease of access across new and emerging formats and platforms, and allow advertisers to effectively reach their audiences. (Source: Intrado)
It seems there’s a rise in non-advertising businesses getting into ads. As reported in an article by AdExchanger, companies like Amazon and Instacart are profiting from ad revenue, helping to raise their bottom lines. In the case of Instacart, which launched their self-serve ad platform last year, a surge in the use of online delivery apps during the pandemic allowed them to reach consumers with promotional budgets online more effectively, with the company earning their first ever profitable month last April. Uber is also looking to expand and build its ad business, having already earned $300 million in ad revenue alone from this year. (Source: AdExchanger)
Word on the Street is that another streaming player might be getting some investment heading their way. After announcing plans to launch Paramount+ in Europe earlier last month, it looks like ViacomCBS is looking to further invest in their streaming service and have reportedly captured the attention of Wall Street as a potential investor. The streaming service is expected to bring in $8 billion next year, giving the media giant the opportunity to double its investment of $15 million put towards content this year alone. (Source: AdExchanger)
Online ad platform, Opera, launched a self-serve ad platform on Wednesday. With Opera Ad Manager, advertisers will be able to buy inventory on Opera News which currently reaches up to 300 million users. The move to create the platform was motivated to cater to the demand of small to medium businesses, as stated by Per Wetterdal, EVP of Commercial at Opera. Opera Ads is expected to earn $80 million in revenue in 2021. (Source: AdExchanger)
Thanks for tuning in! For more in-depth information or to subscribe to these weekly updates, check out the links in our blog. This has been MC & Vanessa at Sharethrough for our weekly 180 second-recap in Ad tech. See you next week!
Founded in 2015, Calibrate is a yearly conference for new engineering managers hosted by seasoned engineering managers. The experience level of the speakers ranges from newcomers all the way through senior engineering leaders with over twenty years of experience in the field. Each speaker is greatly concerned about the craft of engineering management. Organized and hosted by Sharethrough, it was conducted yearly in September, from 2015-2019 in San Francisco, California.
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