Sharethrough will curate a custom audience PMP to reach your key audiences. Sharethrough will leverage unique data inclusive of ComScore IAB digital data. Comscore digital interest data is a hybrid of behavioral and contextual data that curates inventory which over indexes against specific categories based on the user’s digital consumption patterns. Sharethrough will include segments relevant to Gen Z.
Curated list of sites relevant to Gen Z optimized to align with your goals and KPIs.
often keep their phone on mute, even when a video is playing
are more likely to watch a video on their phone if it has captions
look at the headline space first when watching videos
With direct integrations in all major DSPs, buyers can access Sharethrough and benefit from immediately-increased performance and results by simply adding Sharethrough as a supply source — for display, video, and native.
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